Wag More Bark Less: There Is Money Out There.

Speaker: Viken Mikaelian Co-founder of Virtual Giving In Wag More, Bark Less: There Is Money Out There, Viken Mikaelian reveals how easy it is to go after gifts anyone can make. He exposes how for-profits increase sales, shows what we can learn from them, and trains you how to avoid killer mistakes that alienate prospects and squander limited budgets. He even covers why planned giving is good for your career, too! This presentation will arm you with practical ideas you can use today to close more and larger gifts easily, whether you have an established planned giving program, just starting one or no program at all. Considering that the typical planned gift is 200-300 times a donor’s largest annual gift, all fundraisers should attend this presentation, including experienced gift planners. Viken Mikaelian is co-founder of VirtualGiving.Com, the first company that brought planned giving to the Internet. VirtualGiving has helped over 1,100 non-profits get their planned giving marketing efforts off the ground. Viken is also Founder and CEO of PlannedGiving.Com, an online resource of downloadable planned giving content, and publisher of Planned Giving Tomorrow, a quarterly newsletter for fundraisers at all levels. Many people make a living by complicating planned giving. Viken makes his living by keeping it simple.