How We Do It: Making the Internal Case for a Gift Planning Program

To sustain a gift planning program over the long term, every organization needs a strong internal business case for gift planning embraced by management and Board. That case is based on data about planned gifts - your own and in national studies - and also stories about the impact of those gifts. In this webinar, gift planners who have made the case to start, grow, or revive their programs will share what they've learned about what works and what doesn't. 

What you’ll learn

• Data from internal and external sources that make a strong case for investment in gift planning. 
• How to keep the case current and keep it in front of the people who need to see it. 
• Tools and techniques for presenting the case. 

Presented by:

Alex Brovey SENIOR DIRECTOR, GIFT PLANNING, NORTHWELL HEALTH FOUNDATION

Kathryn Miree PRESIDENT, KATHRYN W. MIREE & ASSOCIATES, INC.

Phil Purcell SENIOR COUNSEL OF PHILANTHROPY, FELLOWSHIP OF CATHOLIC UNIVERSITY STUDENTS AND EDITOR, PLANNED GIVING TODAY