2022-01 Live Webinar: Friends for Life: Stewarding Planned Gifts

Most fundraising operates on a continuous cycle: discovery, cultivation, solicitation, stewardship...morphing back into cultivation for the next gift. But what happens when you secure a gift that requires decades of stewardship just to maintain it? Planned gifts provide the ultimate opportunity for a donor to leave his or her mark on an organization, and if not stewarded properly over generations of fundraisers, can be reduced or even lost completely. This session gives attendees an opportunity to learn how best to steward planned gift donors, with an emphasis on the fact that the professional securing the gift likely will not the professional on staff when the donor's gift is realized. Lisa Chmiola presented this webinar to the PPGC membership on January 26, 2022.