Most, if not all nonprofit organizations use the postal mail to communicate, solicit or cultivate their donors, constituents, and/or volunteers. It makes sense, considering postage for eligible nonprofit organizations is steeply discounted. Given the expenses of preparing, printing, and mail prep, making the best use of mailed communication is vital.
The topics of this session are the initial building blocks of a mail campaign: building, maintaining, and segmenting your database.
It is estimated that 3-4% of Americans move each month, so just reaching them at the right address can be a challenge.
This session will offer best practices for building or maintaining data, ways to segment your audiences, information about renting data for acquisition and other resources available.