No donor is alike--while most donors desire to make an impact in or after their lifetime, they do not always know where to start or how to make their philanthropic legacy come to fruition--or even think they have the ability to do so. This session will help fundraisers streamline messaging around planned giving, sharpen listening skills, and strengthen relationships with their donors to help build lasting support, as well as share how The Pittsburgh Foundation can serve as a resource on this journey.