Maximize Your Message with Multichannel Marketing; Eliminating the Silos in Your Marketing Programs

Speaker: Nathan Stelter Vice President of Business Development, The Stelter Company Think about all the ways you reach out to your donors. Do these distinct components support and enhance one another—or do they act alone? It’s one thing to make use of the multiple channels available to you, if, however, you integrate these communication methods—devising ways to provide unique cross-benefits to the donor who uses more than one channel–then you truly have a multichannel campaign. If your marketing plan consists of isolated efforts instead of integrated messages, you’re missing out on effective means to generate more traffic, increase response, and acquire better prospects overall. This presentation will discuss: 1. The three key channels. 2. Integrating your marketing using these channels. 3. The value of the approach. 4. Best uses for print, email and web. In this presentation you will learn: 1. What multichannel marketing is and how it works. 2. The value of the multichannel marketing approach. 3. The 10 best practices for implementing this strategy. 4. Hear a case study of how one organization has carried out a successful multi-channel campaign. Nathan Stelter is vice president of business development for The Stelter Company, a leading source for gift planning marketing for the nonprofit community. The Stelter Company, which was founded in 1962, currently serves more than 1,700 organizations nationally with a staff of over 85 individuals. The home office is located in Des Moines, Iowa, with regional offices in Dallas, Texas; Chicago, Ill.; Atlanta, Ga; and Denver, Colo. Nathan’s responsibilities include product development, strategic partnerships, marketing consultation, client services and corporate marketing. His primary concentration is on overseeing Stelter's consulting and client relations teams and using his expertise and experience to strategize with all of Stelter's regional consultants and key accounts to develop distinct marketing solutions that meet each nonprofit's unique planned giving needs. Nathan’s expertise places him in high demand as a lecturer at national and regional industry meetings on gift planning marketing, Internet marketing, relationship building skills, and cutting-edge donor and fundraising research. He is often quoted in Planned Giving Today and other trade publications. Nathan is a past board member of the National Capital Gift Planning Council (Washington, DC) and currently is active with the Mid-Iowa Planned Giving Council. Nathan is a graduate of the University of Iowa with a B.B.A. degree in marketing. When not at his Stelter desk, Nathan enjoys spending time with his growing family, playing soccer, bicycling and being a loyal Iowa Hawkeye fan. He and his wife, Nora, have relocated to Des Moines, Iowa, after spending eight years in Alexandria, Va. They are the proud parents of 5-year-old Benjamin Hawkeye, 1-year-old Brody and soon-to-be newborn baby #3 (due 5/3/12) along with three Brussels griffon pups.